Photo via PRDaily.com
1. Traditional fashion glossies closed out a strong March issue. The New York Post reported Vogue holding the number one rank among fashion titles with InStyle, Elle, Harper’s Bazaar’s and W rounding up the top five (in order). Read more.
2. Work in fashion PR, marketing or events? You’ll agree that PRDaily.com’s latest article: “Glamour? Ha! The realities of entertainment and fashion PR,” is on point about the industry and its demands. Read more.
3. Google+ has not been widely adopted just yet but there are a few fashion brands who are leveraging this unsaturated network to their advantage. Fashion’s Collection explores how ASOS, Burberry, Bergdorf Goodman, Uniqlo, H&M, Mr Porter, Hugo Boss, Gap, Kate Spade, Nowness and Gucci are branding their platforms. Read more.
4. The strategic Oscars fashion partnership between The Washington Post and Polyvore has the industry buzzing. Here’s how it works: “From now until the big event on Feb. 26, the Post will ask readers to create “sets”–Polyvore’s version of a fashion inspiration board–visually expressing who should win best picture or what a particular starlet should wear to the ceremony. The top selections will be interspersed with Oscars coverage on the Post’s website, and one winner will have their own Q&A featured in the newspaper.” – via Adweek. Read more.
5, “We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own” says Ed Filipowski, KCD Co-President. With New York Fashion Week around the corner KCD Digital (in partnership with King & Partners) has found a virtual remedy to relieve press and buyers of over-booked schedules through a digital fashion show platform. PRCouture.com has the details, read more.