FMM has the scoop on “How Luxury Premium Brand Leverage SXSW,” from the Warby Parker + Citizen’s Circus collab, the
#BonobosNation campaign, Kate Spade’s cross country roadtrip/tour that ended at SXSW to how Neiman Marcus and Bergdorfs combined their New York poise with their stylish Texas roots. Read the full story and loads more cleverness on FMM.
Business of Fashion looks back on SXSW and ponders the prospect of how fashion fans may be able to collectively influence which model opens an anticipated fashion week show, the new age of social curation platforms like Pinterest, Svpply, The Fancy and the fashion-specific Lyst, and shares impressive SXSW activations by Amex and Nike. Full story on Business of Fashion.
To celebrate its first birthday, Men’s apparel retail site Mr Porter (owned by Net-a-Porter) is staging an interactive mobile treasure hunt across five cities to celebrate its first birthday. Participants will engage via augmented reality app Goldrun. The app will guide users to locations in each city, where Mr Porter shopping bags will appear on their mobile phones. Full story on Mashable.