Tag Archives: new york fashion

{Recap}: Fashion GPS Conversation Series on Tech and Fashion Week

Fashion GPS launched a new Fashion GPS Conversation Series, where they’ll be hosting a series of events to bring the fashion community together in new ways. Panelists will consist of fashion leaders who are navigating the vast changes going on in the industry. I covered the Fashion GPS app on PR Couture last fashion week so I was thrilled to connect with the brand further.

The first event of the #FGPSconvo kicked off with a cocktail hour and panel discussion on Technology and Fashion Week, featuring fashion insiders:

Peter Levy – SVP, Managing Director IMG Fashion Events & Properties

Jenne Lombardo – Co-Founder, Made Fashion Week | @JenneLombardo

Rachna Shah – Senior Vice President, KCD Worldwide | @KCDWorldwide

Dirk Standen – Editor-in-Chief, Style.com | @StyleDotCom

Fern Mallis, formerly the Executive Director of the Council of Fashion Designers of America (CFDA) and widely credited as the creator of Fashion Week New York opened the panel. The panel was moderated with clever quips by fashion influencer, Simon Collins, Dean of Fashion at The New School for Design.

The event was hosted a ‘the house’ of Bumble and Bumble and each attendee was treated to their popular Surf Spray along with product samples. (Have to say I’m a converted fan!) The cookies and cream rendition pictured above was provided by the crafty group at Fancy Girl Table. Additional event sponsors included In Digital Media, Svedka and Voga.

Overall the conversation centered on the convergence of traditional and digital fashion week practices along with musings on the next wave of innovation. Notable digital influencers such as top-tier fashion blogger Bryan Boy, Yuli Ziv founder of Style Coalition, and Aliza Licht better known as DKNY PR Girl were in attendance.

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{Fashion Round-up} featuring Vogue, PR Daily, Bergdorfs, Polyvore, KCD, PR Couture + more

Photo via PRDaily.com

1. Traditional fashion glossies closed out a strong March issue. The New York Post reported Vogue holding the number one rank among fashion titles with InStyle, Elle, Harper’s Bazaar’s and W rounding up the top five (in order). Read more.

2. Work in fashion PR, marketing or events? You’ll agree that PRDaily.com’s latest article: “Glamour? Ha! The realities of entertainment and fashion PR,” is on point about the industry and its demands. Read more.

3. Google+ has not been widely adopted just yet but there are a few fashion brands who are leveraging this unsaturated network to their advantage. Fashion’s Collection explores how ASOSBurberryBergdorf GoodmanUniqloH&MMr PorterHugo BossGapKate SpadeNowness and Gucci are branding their platforms. Read more.

4. The strategic Oscars fashion partnership between The Washington Post and Polyvore has the industry buzzing. Here’s how it works: “From now until the big event on Feb. 26, the Post will ask readers to create “sets”–Polyvore’s version of a fashion inspiration board–visually expressing who should win best picture or what a particular starlet should wear to the ceremony. The top selections will be interspersed with Oscars coverage on the Post’s website, and one winner will have their own Q&A featured in the newspaper.” – via Adweek. Read more.

5, “We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own” says Ed Filipowski, KCD Co-President. With New York Fashion Week around the corner KCD Digital (in partnership with King & Partners) has found a virtual remedy to relieve press and buyers of over-booked schedules through a digital fashion show platform. PRCouture.com has the details, read more.

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