Category Archives: Media

{Fashion Round-up} featuring Vogue, PR Daily, Bergdorfs, Polyvore, KCD, PR Couture + more

Photo via PRDaily.com

1. Traditional fashion glossies closed out a strong March issue. The New York Post reported Vogue holding the number one rank among fashion titles with InStyle, Elle, Harper’s Bazaar’s and W rounding up the top five (in order). Read more.

2. Work in fashion PR, marketing or events? You’ll agree that PRDaily.com’s latest article: “Glamour? Ha! The realities of entertainment and fashion PR,” is on point about the industry and its demands. Read more.

3. Google+ has not been widely adopted just yet but there are a few fashion brands who are leveraging this unsaturated network to their advantage. Fashion’s Collection explores how ASOSBurberryBergdorf GoodmanUniqloH&MMr PorterHugo BossGapKate SpadeNowness and Gucci are branding their platforms. Read more.

4. The strategic Oscars fashion partnership between The Washington Post and Polyvore has the industry buzzing. Here’s how it works: “From now until the big event on Feb. 26, the Post will ask readers to create “sets”–Polyvore’s version of a fashion inspiration board–visually expressing who should win best picture or what a particular starlet should wear to the ceremony. The top selections will be interspersed with Oscars coverage on the Post’s website, and one winner will have their own Q&A featured in the newspaper.” – via Adweek. Read more.

5, “We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own” says Ed Filipowski, KCD Co-President. With New York Fashion Week around the corner KCD Digital (in partnership with King & Partners) has found a virtual remedy to relieve press and buyers of over-booked schedules through a digital fashion show platform. PRCouture.com has the details, read more.

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{go} IFB Conference Kicks Off NYFW at Milk Studios

Mark your calendars bloggers, publicists and  fashionistas, the IFB Conference is making its way to Milk Studios on February 8th. Join 300 bloggers plus this phenomenal line-up:

Aliza Licht – DKNY PR Girl • Emily Schuman – Cupcakes & Cashmere • Bryan Boy – BryanBoy.com •  Erica Domesek – P.S. –  I Made This… • Wendy Nguyen – Wendy’s Lookbook • Connie Wang – Refinery 29 • Andy Torres – Style Scrapbook  • Nicolette Mason – Nicolette Mason • Karen Moon – Style Musee •  Tom & Lorenzo – Tom & Lorenzo • Macala Wright –Fashionablymarketing.me • Hilla O. – FashionTraffic • Jess Estrada – Fresh Jess •  Jinna Boo – Grease & Glamour •  Susan Schwartz  - Glamour • Jessie Thorpe – Denimology • Carmina – La Carmina • Jenni Radosevich – I Spy DIY • Kat Griffin –Corporette • Jessie Artigue – Style & Pepper • Lawrence Scholssman – Sartorially Inclined  • Joshua Kissi and Travis Gumbs –Street Etiquette • Sara Zucker – Farpitzs • Leah Chernikoff – Fashionista

Can’t make it? Don’t fret, join the conversation by using the #IFBcon hashtag or watch the live stream. Learn more about IFB and the inspiration founder, Jennine Jacob on PRCouture.com.

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