Category Archives: Fashion Round-up

{Fashion Round-Up} SXSW Highlights + Fashion Digital Activations

FMM has the scoop on “How Luxury Premium Brand Leverage SXSW,” from the Warby Parker + Citizen’s Circus collab, the #BonobosNation campaign, Kate Spade’s cross country roadtrip/tour that ended at SXSW to how Neiman Marcus and Bergdorfs combined their New York poise with their stylish Texas roots. Read the full story and loads more cleverness on FMM.

Business of Fashion looks back on SXSW and ponders the prospect of how fashion fans may be able to collectively influence which model opens an anticipated fashion week show, the new age of social curation platforms like PinterestSvpply, The Fancy and the fashion-specific Lyst, and shares impressive SXSW activations by Amex and Nike. Full story on Business of Fashion.

To celebrate its first birthday, Men’s apparel retail site Mr Porter (owned by Net-a-Porter) is staging an interactive mobile treasure hunt across five cities to celebrate its first birthday. Participants will engage via augmented reality app Goldrun. The app will guide users to locations in each city, where Mr Porter shopping bags will appear on their mobile phones. Full story on Mashable.

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{Fashion Round-Up} Top Fashion and Marketing Sites to Bookmark Now

Fashionably Marketing (FMM) - One of my personal favorites!

I’ve recently updated my Blogroll with the top fashion and marketing resources that I read nearly everyday, I’ll continue updating this list so feel free to mosey over and scroll down to the bottom of my site for additional must-reads to bookmark. Please email me with any additions you’d like to recommend: dara{at} Here’s the running list so far:


PR Couture - P.S. I'm a contributor and wrote the featured piece above!

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{Fashion Round-up} featuring Vogue, PR Daily, Bergdorfs, Polyvore, KCD, PR Couture + more

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1. Traditional fashion glossies closed out a strong March issue. The New York Post reported Vogue holding the number one rank among fashion titles with InStyle, Elle, Harper’s Bazaar’s and W rounding up the top five (in order). Read more.

2. Work in fashion PR, marketing or events? You’ll agree that’s latest article: “Glamour? Ha! The realities of entertainment and fashion PR,” is on point about the industry and its demands. Read more.

3. Google+ has not been widely adopted just yet but there are a few fashion brands who are leveraging this unsaturated network to their advantage. Fashion’s Collection explores how ASOSBurberryBergdorf GoodmanUniqloH&MMr PorterHugo BossGapKate SpadeNowness and Gucci are branding their platforms. Read more.

4. The strategic Oscars fashion partnership between The Washington Post and Polyvore has the industry buzzing. Here’s how it works: “From now until the big event on Feb. 26, the Post will ask readers to create “sets”–Polyvore’s version of a fashion inspiration board–visually expressing who should win best picture or what a particular starlet should wear to the ceremony. The top selections will be interspersed with Oscars coverage on the Post’s website, and one winner will have their own Q&A featured in the newspaper.” – via Adweek. Read more.

5, “We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own” says Ed Filipowski, KCD Co-President. With New York Fashion Week around the corner KCD Digital (in partnership with King & Partners) has found a virtual remedy to relieve press and buyers of over-booked schedules through a digital fashion show platform. has the details, read more.

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