Apr 22 2012
Bloggers, Events, Go, New York

{go} Spring Trends Poshmark Party

This Wednesday, April 25th Poshmark is heading to NYC  to host a live “Spring Trends Posh Party” at the Ace Hotel and virtually on the Poshmark mobile app.

Poshmark is a simple way to buy and sell fashion – right from your iPhone. It’s an opportunity to sell items that are still on trend but you’ve over worn, have a similar version or you’re simply not in love with anymore. It’s also ideal for that designer handbag, sequin dress, or statement necklace you wore once, and probably won’t ever wear again. With Poshmark, you can easily transform your photos into professional cover shots and have your item up for sale with just a few clicks.

To learn more about this exciting fashion app, Poshmark and six amazing New York fashion bloggers: Laura of On The Racks, Caroline of Sweet Caroline in the City, Jessie of Style and Pepper, Christina of Profresh Style, Christine of Court & Hudson, and Bonnie of Flashes of Style  are co-hosting a fabulous spring trends party. Enjoy cocktails and score pieces directly from the closets these stylish bloggernistas.

Here are the details:
What: Spring Trends Posh Party!
When: Wednesday, April 25, 7-10pm EST
Where: Liberty Hall, Ace Hotel (and virtually on the Poshmark app)
Party hashtag: #poshparty
Want to attend? rsvp@poshmark.com by April 23rd
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Mar 17 2012
Creative Strategy, Digital Marketing, Events, Fashion & Marketing, Fashion Round-up, Marketing

{Fashion Round-Up} SXSW Highlights + Fashion Digital Activations

FMM has the scoop on “How Luxury Premium Brand Leverage SXSW,” from the Warby Parker + Citizen’s Circus collab, the #BonobosNation campaign, Kate Spade’s cross country roadtrip/tour that ended at SXSW to how Neiman Marcus and Bergdorfs combined their New York poise with their stylish Texas roots. Read the full story and loads more cleverness on FMM.

Business of Fashion looks back on SXSW and ponders the prospect of how fashion fans may be able to collectively influence which model opens an anticipated fashion week show, the new age of social curation platforms like Pinterest, Svpply, The Fancy and the fashion-specific Lyst, and shares impressive SXSW activations by Amex and Nike. Full story on Business of Fashion.

To celebrate its first birthday, Men’s apparel retail site Mr Porter (owned by Net-a-Porter) is staging an interactive mobile treasure hunt across five cities to celebrate its first birthday. Participants will engage via augmented reality app Goldrun. The app will guide users to locations in each city, where Mr Porter shopping bags will appear on their mobile phones. Full story on Mashable.

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Mar 04 2012
Digital Marketing, Fashion & Marketing, Fashion Round-up, Marketing

{Fashion Round-Up} Top Fashion and Marketing Sites to Bookmark Now

Fashionably Marketing (FMM) - One of my personal favorites!

I’ve recently updated my Blogroll with the top fashion and marketing resources that I read nearly everyday, I’ll continue updating this list so feel free to mosey over and scroll down to the bottom of my site for additional must-reads to bookmark. Please email me with any additions you’d like to recommend: dara{at}darabupr.com. Here’s the running list so far:

FASHION & MARKETING

PR Couture - P.S. I'm a contributor and wrote the featured piece above!

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Mar 02 2012
Digital Marketing, Fashion & Marketing, Social Media, Tips

{Tips} Preparing Your Brand Page for Facebook’s New Timeline {via Fashion’s Collective}

BY ELIZABETH CANON

Facebook recently announced that it is rolling out the Timeline redesign layout for Pages (this format had previously only used for individual profiles). While converting to the new layout is currently optional, as of March 30th, all brand Pages will appear in the timeline format. What does this mean for your brand’s Facebook Page and how can you prepare?

Well, for starters, the new configuration offers a more highly visualized experience; a benefit for brands (especially those in fashion that rely on imagery to convey an experience). The new format also lends itself to storytelling, and provides the opportunity for brands to more readily express not just the current content, but the legacy of the brand throughout history.

Over the next month, here’s what marketers can do to prepare for March 30th:

1. Get acquainted with the new layout on your personal profile. Play with the navigation, reorganize your content and become familiar with the new features.

2. Carefully choose your profile picture. This image becomes much larger and more prominently featured in the new Timeline (a 851 x 315 pixel banner to be exact), so be sure yours is high resolution and captures the essence of the brand. This can be changed as frequently as you like, but know that cover images cannot include a call to action or prompt for people to “like” your Page.

3. Re-examine your content. The new layout has a timeline feature that allows fans to click on a time period to access content. If you’re a brand that posts very frequently to engage fans, you may want to weed out some of the posts that don’t enhance the story of your brand. Ideally, you want fans to be able to select a timeframe to see a curated collection of content that allows your brand story to come across quickly and effectively.

4. Pay homage to your history. The timeline feature starts as early as your brand or business was born. Though your brand may have been in existence 10 years ago, you surely weren’t posting to Facebook and your timeline will show a gap from the brand’s inception until you started posting content. Go in and chronicle milestone dates, events and occurrences throughout history so the timeline becomes a vehicle to tell the brand story.

5. Understand how the new layout impacts apps. Before, page administrators could control the tab a user landed on if they weren’t a fan. This will no longer be the case, so your apps may get less attention. Also, apps will be moved from the left column to the right hand side of the horizontal Page, and will be represented by images instead of text.

6. Geotag your photos. The new map feature plots where your brand is or has been, based on the photos you’ve tagged with a location. For events, store locations or travel excursions, be sure your photos are tagged appropriately so that your map section is engaging.

7. Prepare to handle customer service inquiries. The new layout allows fans to send private messages to Pages. However, this is only one-way, meaning that as a brand you cannot send new private messages to fans, you can only respond to their inquiries. Customer service questions or issues can now be dealt with privately, rather than on the public wall.  Start setting up customer service protocol for how to handle these direct messages on Facebook.

View the full story on Fashion’s Collective.

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Mar 01 2012
Fashion & Marketing, Interview, New York, Public Relations

{Interview} Post Fashion Week Strategy with Tadashi Shoji’s HL Group Fashion PR Team {for PR Couture}

{Post written for PRCouture.com}

This season, I had the pleasure of attending Tadashi Shoji’s Fall 2012 show at Mercedes Benz Fashion Week. Inspired by the Golden Age of Shanghai, Shoji utilized rich, delicate and opulent colors and fabrics to set an ominous tone. The collection incorporated Chantilly and Venetian lace, high necklines, beaded embroidery, scalloped sequins and chiffon along with rich velvet.

With such a powerful fashion week collection, it’s no surprise that the designer was asked to dress a notable red-carpet starlet at this year’s Oscars. Drawing upon this season’s series of pale nude beaded dresses, ‘Best Supporting Actress’ winner Octavia Spencer, donned a custom hand-beaded, ivory silk and tulle draped cap sleeve gown that was absolutely perfect for her big moment.

After the fashion week madness, I caught up with the ladies at Tadashi Shoji’s top-notch PR powerhouse, HL Group. The Tadashi Shoji PR team consists of Kimberly Flaster (Managing Director), Kelly Ricci (Senior Account Manager) and Zeba Rashid (Account Coordinator). We were curious as to what these PR Mavens do after fashion week:

What designers, shows or events did HL Group represent this fashion week?

HL Group produced 19 shows during NYFW. Some of which included Tadashi Shoji, Rachel Roy, Oscar de la Renta, Elie Tahari, Dennis Basso, Marchesa and BCBG.

How many fashion weeks have you executed? What do you love most about it?

Amongst the three of us, we have over 15 years of experience planning, producing and executing shows. We look forward to prepping and completing each show for our clients because we know in the end our hard work is demonstrated with the successful press outcome.

What was your favorite fashion week outfit that you wore this season? (Can you send a picture of it?)

Poppin Fashion Week Survival bag, Royal Blue Tadashi Shoji dress, seating chart and of course a smile! (See Kelly pictured in the Poppin bag below.)

From left Zeba Rashid (Account Coordinator), Kelly Ricci (Senior Account Manager) and Kimberly Flaster (Managing Director).

How do you decompress after fashion week? Any essential remedies? Or, do you even get a chance to de-stress?

Luckily enough, we had a long holiday weekend right after fashion week, which was lovely. We got to catch up on much-needed sleep, caught up with our friends and family as we haven’t spoken to them in a month and of course eat a proper meal!

What are a fashion publicist’s core responsibilities post-fashion week?

A publicist’s responsibilities never end when it concerns fashion week. Immediately following shows, we have to work on recaps, compile media alerts, service images and follow-up with scheduled press print and broadcast interviews. Additionally, we have a two-week break, then it’s on to planning Press Days for editors.

When do you start planning the next fashion week?

We are always planning the next fashion week but for Spring 2013 we will get hands on in July.

How does HL Group use social and digital media to complement your PR efforts post fashion-week?

It comes from all angles. Most of us at the agency have our own social media logins and help support and promote our clients internally. Some of our clients handle their own social media and some hire agencies that specialize in managing their social channels. We all work together to successful promote in a timely manner.

Thank you HL Group for taking the time to chat with PR Couture, can’t wait to catch up with you lovely ladies next season!

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Feb 28 2012
Events, Fashion & Marketing, Marketing, Public Relations, Tips

{Tips} Fashion PR: How 5 Fashion iPhone Apps Engaged Influencers During NYFW {for PR Couture)

{Post written for PRCouture.com} 

It goes without saying that apps like Style.com, Hootsuite, Instagram and Pinterest are the go-to apps for every well-heeled fashion publicist. However, here are five up-and-coming apps that are also enhancing the fashion week experience for both PR insiders and the fashion-obsessed.

Fashion Photo Sharing Apps

1. Snapette

Founded by Harvard grads, Snapette enables fashion-savvy women to discover and share in-store products by location. The app was conceptualized when co-founder, Jinhee Ahn Kim, set out to find must-have pieces in Notting Hill but was at a loss as for where to start. However, when she was ready for lunch, her iPhone enabled her to seamlessly discover places to eat on Yelp and Foodspotting. Fusing these concepts for fashion, Snapette was born.

“The future of shopping and commerce is all about discovery rather than search.  We are building Snapette from the ground up to lead this movement,” says co-founder Sarah Paiji.

Snapette is the first mobile app that lets fashion-conscious users browse and snap photos (with Instagram-like filters) of products near their current location, allowing them to easily see or share what shoes, bags and accessories are in nearby stores right now. Users can also browse categories such as “Hot” and “New” or vote and comment on their favorite snaps – this essentially empowers users to act as the trend expert. Moreover, with embedded details like brand, price and store, users can virtually window-shop and determine where to go for the affordable bold, cross-body bag trend or whether to splurge on the irresistible color-blocked Prada. Better yet, Snapette provides feeds from featured boutiques as well as fashion experts. The app also adds value to retailers, as the location-based features drive foot traffic to physical stores. By clicking on the embedded map, users can find out exactly where any store is located.

For fashion week, Snapette paired up with Rebecca Minkoff to bring one lucky fashionista to Mercedes Benz Fashion Week to enjoy a first look at Rebecca Minkoff’s amazing new Fall 2012 collection. The winner also had the pleasure of being in the company of New York’s most fashionable crowd at Rebecca Minkoff’s Fall 2012 Show after party, complete with a personalized Snapette photo booth.

2. Luster

Taking fashion photo-sharing concept local, Luster emerged in the mobile app marketplace for shopaholics who want to discover, shop, and share local boutiques. Luster joins the burgeoning community of local fashionistas who enjoy scouring their city for the trendiest fashion finds. Luster enables users to geo-tag cool clothes they spot and share them with fellow shopping enthusiasts. Luster shows what’s trending in a specific fashion community and provides a map of a user’s proximity to the geo-tagged items in-store.  Globetrotter and co-founder Lina Chong designed the app specifically for fashion lovers around the world who are always on the go. Luster helps users find out the local trends wherever they are in the world.

In addition to providing a gallery within the app of what to wear for fashion week, Luster hosted their very own Fashion Week Giveaway, where users could snap a photo of the fashion week look they’re lusting over for a chance to win $1,000 worth of the items in the shot.

Flashes of Style's Outfit for the Pose/BeachMint Brunch

3. Pose

Pose takes the photo-sharing element and incorporates the social shopping trend that has moved from the web to mobile apps. Pose is poised to help users shop and inspire fellow users with suggestions and recommendations. Pose is meant to enhance the user’s in-store shopping experience by allowing them to take photos of merchandise, record pricing and location information.

Pose provides continuously updated style feeds with popular items, the latest posted, and editorially selected feeds featuring “the finds of a handpicked group of exceedingly stylish shoppers.”

To kick off fashion week, Pose hosted an intimate brunch along with LA-based start-up Beachmint and the Poser community. During Fashion Week, the Pose app was optimized to feed some of the best fashion week looks. Pose also attracts fashion influencers like model Coco Rocha, blogger Sara Zucker and the Zoe Report who utilized Pose to showcase behind-the-scene looks along with daily fashion week looks. In fact, DKNY PR Girl listed Pose one of her top apps during the IFB Conference.

We caught up with Alisa Gould-Simon, Director of Marketing and Communications at Pose, to find out what trends she was spotting on Pose.

“Some of the most popular looks for fashion week have been layered ensembles with a touch of flair by way of fur, neon or metallic. We’ve seen lots of booties on the ground…and plenty of chic tailored jackets. Collars buttoned all the way up and accented with statement necklaces have also been a popular trend.” Alisa, however, opted for “a dash of prints, quite a few cut-outs and the Alexa Chung pony hair leopard booties for Madewell.”

Live Fashion Week Apps

4. Fashion GPS

Beyond photo sharing, there are two major apps geared to fashion’s insiders created by Fashion GPS. Its digital tools and newest invite-only Radar by FGPS app are widely used by fashion PR powerhouses Paul Wilmot, HLGroup, KCD and LaForce and Stevens along with top-tier brands like Bismark Phillips, GUCCI, Dior and Lanvin.

Fashion GPS operates digital systems and two companion apps. The GPS Events and Samples systems act as a ”PR assistant” with pre-show functions such as inventory management, building invitation lists, sending out evites, managing RSVPS, assigning seats, creating virtual tickets for attendees, generating reports of who attended the event and keeping up with editors’ and buyers’ whereabouts.

The Fashion GPS iPad app syncs with the GPS events component of the software, which allows insiders to handle check-in and essentially sync everything for the attendance report. However, this app is not downloaded through the app store but licensed through Fashion GPS directly.

The consumer facing web and iPhone app is Radar by FGPS, which hosts a member only community and allows fashion editors, bloggers and attendees to have all their show information at their fingertips, including show times, calendar views, locations via an interactive map, seating assignments and personal QR codes that enables entrance into the show.

This season, Fashion GPS attracted over 7000 downloads via iTunes on the eve of fashion week – evidence that the industry was ready for this next digital step. With fashion week continuing into London, Milan and Paris, the FGPS Radar will continue to multiply.

5. MADE Fashion Week

Also created for industry insiders, the MADE Fashion Week app launched this past season. MADE is a year-round, dynamic platform for connecting ascending talent in fashion, music, art and pop-culture with visionary brands to create new cultural platforms and communities. The app was specifically designed to be used in real-time at MADE’s shows at Milk Studios or via Livestream. Now in its sixth season, MADE FASHION WEEK continues to showcase outstanding design talent and harness the energy of New York’s creative communities.

Partnering with Sonic Notify, the app syncs with inaudible sound waves played during the show and automatically displays information about each look as models strut down the runway. Furthermore, users can make notes, tweet images and curate a custom look-book that can be emailed in real-time, enabling designers to instantly extend the reach of their designs beyond the runway. The MADE app also includes a show schedule, bios, contact and sales information for each MADE Designer. Viewers watching MADE shows over Livestream on MilkMade.com can also enjoy the same benefits and features, since Sonic Notify technology is triggered by soundless audio signals, will also send content of the app through the user’s home computer.

Happy downloading!

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Feb 13 2012
Bloggers, Creative Strategy, Events, Fashion & Marketing, Marketing, New York, Tips

{tips} How Brands Engaged with Bloggers at the IFB Conference {for PR Couture}

I’m thrilled to announce that I’m officially contributing for the lovely Crosby of PR Couture. Below is my latest post recapping the IFB Conference, you can find my previous articles and mentions on PR Couture here. Or better yet, find out how I entered this brilliant fashion and PR industry. Stay tuned for NYFW coverage!

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With more than 300 fashionphiles gathered at Milk Studios (@milkstudio) for the Independent Fashion Bloggers Conference (#IFBCON), it’s no wonder that brands like J Brand Jeans (@JBrandJeans), Lyst (@Lyst) and Lifebooker (@Lifebooker) were thrilled to partner up with IFB to host, connect and establish mutually beneficial relationships with bloggers. Below is a recap on how these brands designed spaces that were interactive, valuable and engaging.

Shop, Shoot, Share

To celebrate the launch their ready-to-wear collection, J Brand Jeans hosted an interactive “Style Showdown” using hashtag #JBrandIFB. Bloggers raided a wardrobe of the latest and most coveted J Brand pieces for a chance to win a $1000 gift certificate. With countless bloggers curating creative looks, the friendly J Brand team had an opportunity to genuinely interact with bloggers both live and online (and during and after the conference). @JBrandJeans Twitter stream received a ton of activity as both the brand and bloggers shared their favorite new products and lookbook-esque photos. The top nine looks from the IFB conference were selected to enter the official “J Brand Style Showdown” on Facebook, which is currently live. Vote for your fave look here. Kudos to J Brand’s marketing and social media team for paving the way to authentic blogger engagement.

Charge up the Value

To ensure bloggers could tweet, tumble, pin, share photos, post and so forth without fear of losing battery life – Lyst hosted an essential charging station that ensured attendees could stay connected throughout the conference. By creating a space that was valuable – bloggers swarmed to the Lyst station to learn more about this social shopping site that helps you discover the best fashion in one uber-customized stylefeed. If fact, Lyst’s new affiliate program, Blog Connect, is all about adding real value to bloggers. By connecting their sites to Lyst.com, bloggers can post outfit and shopping stories and link products on Lyst.com or simply add items they love and earn money whenever shoppers buy them.

Make it “Worth” it

Every year, the hot button question is “What are bloggers worth?,” Lifebooker joined a panel of successful bloggers from Glamour, Denimology, I Spy DIY, Corporette, and La Carmina in leading the conversation about brand and blogger partnerships. Lifebooker allows members to discover exclusive health and beauty deals and book discounted online beauty appointments based on price, location and rating. As an emerging concept, the brand is seeking new partners and influencers. So how can bloggers get noticed by brands that are looking for strategic partnerships? Lifebooker’s Brand Director, Lauren Tesar, looks for blogs with “flexibility, credibility and scalability”. To learn how each panelist monetized their blog, find the Livestream recap here.

The IFB conference sparked a host of new relationships between bloggers and brands. The key to these partnerships are finding bloggers that are on brand for your vision and making sure to approach blogger relationships with experience-rich opportunities, customization and authenticity.

Image via BrightontheDay

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Feb 09 2012
Events, Fashion & Marketing, Marketing, Recap

{Recap} StyleCaster’s State of Style Summit

With New York Fashion Week and Social Media Week taking place, this is the prime time to live in New York. I had the pleasure of working alongside StyleCaster’s brilliant and amazingly down-to-earth team for the State of Style Summit. The inaugural event united some of the industry’s most notable influencers, industry leaders and tastemakers to discuss the relationship between style and design, consumer purchase behavior and trends in the digital age at 92Y Tribeca.

State of Style Summit Schedule via StyleCaster

Below were the phenomenal industry mover and shakers that I had the pleasure of being in the company of:

  • Albert Azout, Founder and CEO of Sociocast Networks, @Sociocast
  • Alexandra Wilkis Wilson, Co-Founder and CMO, Gilt Groupe, @GiltAlexandra
  • Aliza Licht, SVP Global Comm, Donna Karan International, @DKNY
  • Anthony Prozzi, Senior Interior Designer, Ford Motor Company, @Ford
  • Aslaug Magnusdottir, Co-Founder and CEO, Moda Operandi, @modaoperandi
  • Brent Poer, EVP and Creative Director, LiquidThread NA, @LiquidThread
  • Catherine Moellering, EVP, Tobe Report of Doneger Group, @TheTobeReport
  • Darren Herman, Chief Digital Media Officer, The Media Kitchen, @DHerman76
  • Dovi Scheiner, Rabbi of SoHo Synagogue
  • Gretchen Harnick, Marketing Professor, Parsons, @Parsons560
  • Joe Zawadzki, CEO of Media Math
  • Lauren Bush, Co-founder and Chief Executive Officer, FEED, @LaurenBushTweet
  • Lauren Indvik, Media and Fashion Editor, Mashable, @LaurenI
  • Mazdack Rassi, Creative Director at Milk Studios, @MilkStudios
  • Mike Indursky, President of BlissSpa, @BlissSpa
  • Neil Blumenthal, Founder, Warby Parker, @NeilBlumenthal
  • Rebecca Minkoff and Uri Minkoff, @RebeccaMinkoff
  • Scott Lipps, E! Scouted, ONE Model Management, @ScottLipps
  • Sean Carasso, Founder and Chief Executive Officer, Falling Whistles, @FallingWhistles
  • Sheryl Connelly, Manager of Ford Global Trends and Futuring, @Ford
  • Simon Isaacs, Founder and CEO, TaskForce, @Simonisaacs
  • Simone Bridges Oliver, Online Fashion Editor, New York Times, @SimoneSOliver
  • Stacy London, TLC’s What Not To Wear, co-founder of Style For Hire, NBC’s TODAY Show expert, @StacyLondonSays
  • Steve Davis, President of Rue La La, @RueLaLa
  • Tom Florio, Vogue and IMG veteran and industry influencer
  • Van Dyke Lewis, Fiber Science ∓ Apparel Professor, Cornell University, @cornell_univ
  • Willie Greene, Editor-in-Chief, WeTheUrban, @WeTheUrban
The conversations that were unlocked within the 92YTribeca space and taking place online via #StateofStyle were truly thought-provoking. The State of Style event fully demonstrated fashion’s influence in the digital community with StyleCaster being at the cusp of this conversation I’m excited to see what they have in store for us at the September summit. In the meantime, enjoy a photo recap of the highlights:

Finally, StyleCaster also debuted the State of Style report, in partnership with Empirica Research. This proprietary data provides unparalleled and comprehensive analysis of consumer trends in the style and fashion space. It’s a must-have for the industry’s marketers, publicists and digital strategists. Learn more about the report here or snag a copy for yourself by contacting marketing@stylecaster.com.

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Jan 31 2012
Marketing, Public Relations, Creative Strategy, Fashion & Marketing, Media, Fashion Round-up

{Fashion Round-up} featuring Vogue, PR Daily, Bergdorfs, Polyvore, KCD, PR Couture + more

Photo via PRDaily.com

1. Traditional fashion glossies closed out a strong March issue. The New York Post reported Vogue holding the number one rank among fashion titles with InStyle, Elle, Harper’s Bazaar’s and W rounding up the top five (in order). Read more.

2. Work in fashion PR, marketing or events? You’ll agree that PRDaily.com’s latest article: “Glamour? Ha! The realities of entertainment and fashion PR,” is on point about the industry and its demands. Read more.

3. Google+ has not been widely adopted just yet but there are a few fashion brands who are leveraging this unsaturated network to their advantage. Fashion’s Collection explores how ASOS, Burberry, Bergdorf Goodman, Uniqlo, H&M, Mr Porter, Hugo Boss, Gap, Kate Spade, Nowness and Gucci are branding their platforms. Read more.

4. The strategic Oscars fashion partnership between The Washington Post and Polyvore has the industry buzzing. Here’s how it works: “From now until the big event on Feb. 26, the Post will ask readers to create “sets”–Polyvore’s version of a fashion inspiration board–visually expressing who should win best picture or what a particular starlet should wear to the ceremony. The top selections will be interspersed with Oscars coverage on the Post’s website, and one winner will have their own Q&A featured in the newspaper.” – via Adweek. Read more.

5, “We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own” says Ed Filipowski, KCD Co-President. With New York Fashion Week around the corner KCD Digital (in partnership with King & Partners) has found a virtual remedy to relieve press and buyers of over-booked schedules through a digital fashion show platform. PRCouture.com has the details, read more.

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Jan 29 2012
Bloggers, Fashion & Marketing, Go, Marketing, Media, New York, Public Relations

{go} IFB Conference Kicks Off NYFW at Milk Studios

Mark your calendars bloggers, publicists and  fashionistas, the IFB Conference is making its way to Milk Studios on February 8th. Join 300 bloggers plus this phenomenal line-up:

Aliza Licht – DKNY PR Girl • Emily Schuman – Cupcakes & Cashmere • Bryan Boy – BryanBoy.com •  Erica Domesek – P.S. –  I Made This… • Wendy Nguyen – Wendy’s Lookbook • Connie Wang – Refinery 29 • Andy Torres – Style Scrapbook  • Nicolette Mason – Nicolette Mason • Karen Moon – Style Musee •  Tom & Lorenzo – Tom & Lorenzo • Macala Wright –Fashionablymarketing.me • Hilla O. – FashionTraffic • Jess Estrada – Fresh Jess •  Jinna Boo – Grease & Glamour •  Susan Schwartz  - Glamour • Jessie Thorpe – Denimology • Carmina – La Carmina • Jenni Radosevich – I Spy DIY • Kat Griffin –Corporette • Jessie Artigue – Style & Pepper • Lawrence Scholssman – Sartorially Inclined  • Joshua Kissi and Travis Gumbs –Street Etiquette • Sara Zucker – Farpitzs • Leah Chernikoff – Fashionista

Can’t make it? Don’t fret, join the conversation by using the #IFBcon hashtag or watch the live stream. Learn more about IFB and the inspiration founder, Jennine Jacob on PRCouture.com.

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